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MINI/Goethe-Institut Curatorial Residencies Ludlow 38 is pleased to present Adrian Jeftichew’s first exhibition in the United States .

Adrian Jeftichew displays a personality conflict. He is torn between the will to establish a strong personal brand as an artist of his own and the emergence of a superficially imposed branding from the art worl d’s perception of himself as exotic. In his very first show at La Chaussett e in Brussels\, Jeftichew chose to express himself in a 'natural' way\, art thus functioning as a catalyst for emotions\, originality\, and personalit y. As this was perceived as 'outsiderish'\, he went on to create more forma list paintings\, which he hoped would earn him critical acclaim. During the installation of his second exhibition at Galerie Parisa Kind in Frankfurt Jeftichew realized that these paintings still bore too many traces of his o wn character. Thus\, in a radical gesture\, he wallpapered over the whole s how\, covering all of the paintings on view. His third exhibition at Autoce nter in Berlin used personalized imagery more consciously and more precisel y\, in an attempt to reflect on his own situation as an artist and the inst itutionalization of understandable\, 'easier' semiotics. Jeftichew further explored this theme in his most recent exhibition at TENT Rotterdam\, which primarily focused on questioning interpersonal relations and art networks.

Adrian Jeftichew’s exhibition at Ludlow 38 will display a wi de range of media associated with the early to mid-1990s\, Russia\, Gilles de Rais\, and hair combing styles\, as well as attempts to flatten out or s ubvert these overloaded references with conceptual ideas\, abstract notions \, or universal principles. Materials that represent the categorization of inherited social dispositions will be confronted with tropes that legitimiz e self-expression.

Adrian Jeftichew (*1983) lives and works in Paris. Recent solo exhibitions include L'Homme Qui Rit\, Parisa Kin d\, Frankfurt\, 2010\; Adrian Jeftichew\, La Chaussette\, Brussels\, 2011\; The Shrimps\, Autocenter at based in Berlin\, Berlin\ , 2011\; and Praha

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DTEND:20130414 DTSTAMP:20141227T093611 DTSTART:20130303 GEO:40.7135097;-73.9859414 LOCATION:Ludlow 38\,38 Ludlow St (between Grand and Hester) \nNew York\, NY 10002 SEQUENCE:0 SUMMARY:Bumerang\, Adrian Jeftichew UID:262179 END:VEVENT BEGIN:VEVENT DTEND:20130303T190000 DTSTAMP:20141227T093611 DTSTART:20130303T170000 GEO:40.7135097;-73.9859414 LOCATION:Ludlow 38\,38 Ludlow St (between Grand and Hester) \nNew York\, NY 10002 SEQUENCE:0 SUMMARY:Bumerang\, Adrian Jeftichew UID:262180 END:VEVENT END:VCALENDAR