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Beginning in the late 1870s\, tobacco producers used inventi ve imagery of actresses\, athletes\, politicians\, animals\, flags\, and wo rld capitals—to name only a few of the hundreds of categories—to advertise their brands. The first to use printed images was the New York–based compan y Allen &\; Ginter\, whose 1887 series The World's Champions was so popu lar that it was reproduced almost immediately in expanded editions. Include d in the first series of fifty cards representing baseball players\, pugili sts\, billiards players\, and oarsmen are a group of sharpshooters\, among them Annie Oakley and her patron for many years\, Buffalo Bill Cody. As the only woman represented\, Oakley not only is unique as an athlete but also distinguishes herself from other women shown in the same period\, who are u sed as pretty and often provocative props in series such as Parasol Drills\ , Fans of the Period\, Racing Colors of the World\, and The World's Beautie s.

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"Sporting girls\," as they were often called in the late ninetee nth and early twentieth centuries\, emerged as a viable and even a lucrativ e category\, despite being less frequently represented than actresses and b eauties. Allen &\; Ginter followed up The World's Champions with female baseball players and cyclists\, and other companies such as W. Duke and Son s\, Liggett &\; Myers\, and Pan Handle Scrap produced swimmers\, gymnast s\, and series that offered "a sport for every girl." Although these cards claimed to be about women in sports\, those represented were not actual ath letes but coquettish models\, who often posed for more than one series. In these early days of female athleticism\, the figures shown remained types r ather than individuals\, engaged in exercises and training but without the recognition given to their male counterparts in competitive and professiona l leagues.

DTEND:20130707 DTSTAMP:20140416T145343 DTSTART:20121218 GEO:40.7802083;-73.9630508 LOCATION:The Metropolitan Museum of Art\,1000 Fifth Ave. \nNew York\, NY 10 028-0918 SEQUENCE:0 SUMMARY: "A Sport for Every Girl" - Women and Sports in the Collection of J efferson R. Burdick UID:253888 END:VEVENT BEGIN:VEVENT DTEND:20130204T200000 DTSTAMP:20140416T145343 DTSTART:20130204T180000 GEO:40.7802083;-73.9630508 LOCATION:The Metropolitan Museum of Art\,1000 Fifth Ave. \nNew York\, NY 10 028-0918 SEQUENCE:0 SUMMARY: "A Sport for Every Girl" - Women and Sports in the Collection of J efferson R. Burdick UID:258686 END:VEVENT END:VCALENDAR