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“Art is the expression of joy in labor rath er than an exclusive luxury.“ – William Morris

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“Ms. Hill’s installation neatly blurs\, and mocks as improbable\, distinc tions drawn between art and business\, and offers instead a laid-back model of art-as-business.” – Holland Cotter\, The New York Times\, Marc h 6\, 2009 [on “The Armory Apothecary“ at Armory Show 2009]

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Ronald Feldman Fine Arts is pleased to present Christine Hill’s latest work in a solo exhibition entitled Small Business opening N ovember 10\, 2012. Small Business will be the state-side branch of Hill’s storefront workspace in Berlin and the latest iteration of her long -running proprietorship of Volksboutique\, the production label Hi ll founded there in 1996.

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The day-to-day activity of H ill’s entrepreneurial exchanges is represented by her Small Business Mo del (2012)\, a scaled-up Kaufladen\, or model store\ , is based on the popular German children’s toy of the same name bearing si milarity to American role-playing toys such as KidKraft Play Kitchens™. Small Business Model takes Hill's ongoing study of the structure\, et hics\, and behaviors of small business enterprise as its focus. A custom in ventory arranged along built-in shelves is labeled with detailed taxonomies and assigned meanings and priority. The labels and arrangement of these sh op goods forms a three-dimensional glossary of business practice. “I think about the divisions like phrenological mapping…how thoughts and priorities are structured. I love that an inventory structure can shift and evolve and that contemporary concerns can be treated like wares on display and as a s upply for a certain demand. People can peruse the items for elements they r ecognize in their own lives\,” says Hill. A shop counter complete with cash register and package shipping scale delineates the wall between audience a nd shopkeeper. Visitors are invited to enter Small Business Model\ , “play” the role of the shop-keeper\, pose as the Proprietor for snapshots and test out how they might keep shop.

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Small Busi ness Model is accompanied by a collection of shop-related sample board s\, advertisements\, and paraphernalia carefully labeled and displayed. The se objects are situated not only as elements of exchange and value but also as visual representations of commerce\, a force in our day-to-day lives.\n

Hill has examined intersections between small business and art throughout her 20-year career. Previous projects include the origin al Volksboutique\, a second hand clothing shop sited in Berlin-Mit te for one year and subsequently featured at documenta X in 1997\; Tour guide?\, a walking tour agency of SoHo NYC\, produced by The Public Ar t Fund in 1999\; and Minutes\, a suite of five steamer trunk time capsules filled with paraphernalia of office roles of (Management\, Recepti on\, PR\, Accounting and Production) exhibited Venice Biennale\, 2007. For her solo booth hosted by Feldman Gallery at the Armory Show in New York in 2009\, Hill created the Volksboutique Armory Apothecary\, the firs t state-side iteration of her Berlin-based shop complete with intimate cons ultations and metaphorical remedies prescribed by the artist for visitors.< /p>\n

Hill’s long-term installation Hotel Volksboutique< /em> (a functional\, rentable hotel suite) will open at the GFZK Leipzig in Fall 2012. Past public art commissions include The Henry Moore Foundation Contemporary Projects\, the NGBK\, Berlin\, Creative Time and The Public Ar t Fund. Hill’s monographs\, Inventory (Hatje Cantz 2003) and M inutes (Hatje Cantz 2007)\, feature essays by Lucy R. Lippard and Rick Moody. Hill has exhibited projects at the Martin-Gropius-Bau\, Berlin\; Se rpentine Gallery\, London\; GFZK\, Leipzig\; MoMA\, New York\; Kunst-Werke\ , Berlin\; MassMOCA\; The Brooklyn Museum of Art\; capcBordeaux and migrosm useum\, Zurich.

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Hill was appointed Professor and Chair of Media\, Trend &\; Public Appearance at the Bauhaus University in Wei mar in 2004. She opened the Volksboutique Small Business shop at the current location on Choriner Strasse 51 in Berlin's Prenzlauer Berg in October 2010.

DTEND:20121227 DTSTAMP:20140921T104005 DTSTART:20121110 GEO:40.7210296;-74.0017957 LOCATION:Ronald Feldman Fine Arts\,31 Mercer Street \nNew York\, NY 10013 SEQUENCE:0 SUMMARY:Small Business\, Christine Hill UID:242460 END:VEVENT BEGIN:VEVENT DTEND:20121110T200000 DTSTAMP:20140921T104005 DTSTART:20121110T180000 GEO:40.7210296;-74.0017957 LOCATION:Ronald Feldman Fine Arts\,31 Mercer Street \nNew York\, NY 10013 SEQUENCE:0 SUMMARY:Small Business\, Christine Hill UID:242461 END:VEVENT END:VCALENDAR