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Coachella - April 17-19
by Sasha Bergstrom-Katz

Sci-Arc at Coachella

 

It’s time for Coachella.  Get ready for suntan lotion, date shakes (since they're on the way), resting from the sun under the misting tents, and obviously the music.

But please, don't forget to pay attention to the art!  This year I’m most excited about a project designed by students at Sci-Arc.  (See press release below)

Friday is already selling out and Saturday and Sunday are filling up fast.   So get your tickets now if you haven’t!


From the press release:

Who said rock 'n' roll doesn't belong in the classroom?

The Southern California Institute of Architecture (SCI-Arc) certainly sees the value of music on the lesson plan. In groundbreaking fashion, the school began a course entitled “Rock and Roll Fantasy: SCI-Arc at Coachella” on January 19, 2009. “Rock and Roll Fantasy” required participants to study large-scale art installation, devise one such structure as a class and then build the temporary installation for the tenth annual Coachella Valley Music & Arts Festival, which will debut at this year’s festival, set for Friday, April 17, Saturday, April 18 and Sunday, April 19 at the Empire Polo Club in Indio.

Creative minds immediately flocked to join the course, and they started their quest by researching legendary rock 'n' roll gatherings including Woodstock, Glastonbury Festival and past COACHELLA installments. Students also spent time delving into other structural artwork constructed exclusively for avant-garde cultural phenomena such as Burning Man and Venice Biennale.

As the session evolved, the class began to concoct various designs in separate teams. Festival promoter Goldenvoice chose one of these designs which will receive prominent placement at Coachella with the possibility of remaining in place through the following weekend's Stagecoach: CALIFORNIA’S COUNTRY MUSIC Festival.

The full design, construction and materials cost for the class was paid for by Goldenvoice, and imaginations were encouraged to run wild. There's no doubt that the final architecture from SCI-Arc will be just as eclectic as the annual COACHELLA music line-up.

The class was taught by Benjamin Ball, Gaston Nogues and Andrew Lyon of Ball-Nogues Studio with special direction from Coachella’s art curator, Philip Blaine.

About Southern California Institute of Architecture (SCI-Arc)

SCI-Arc, an independent, accredited degree-granting institution, offers undergraduate and graduate programs in architecture. An educational laboratory, SCI-Arc tests the limits of architecture in order to transform existing conditions into the designs for the future. With its location in a quarter-mile-long former freight depot in the intensely urban Artist District in Downtown Los Angeles, SCI-Arc provides a uniquely inspiring environment in which to study architecture. An integral part of the emerging cultural hub of a city with a tradition of architectural experimentation, the school is devoted to finding radically new responses to the real needs and aspirations of today's world. It is distinguished by the vibrant atmosphere of its studios, where some 500 students and 80 faculty members—mostly practicing architects—work together in a fluid, non-hierarchical manner, re-examining assumptions and exploring and testing new ideas through making. SCI-Arc - Re-imagining the edge: Educating Architects to engage, speculate, and innovate.  To learn more about SCI-Arc, visit www.sciarc.edu/.

Please contact Melissa Goldberg at ForYourArt for SCI-Arc press at 323.951-9790.

About Coachella Valley Music & Arts Festival

The critically acclaimed music festival takes place annually in April at the peaceful Empire Polo Club in Indio, CA.  Every year music fans from around the world gather to experience COACHELLA’s adventurous mix of iconic headliners and wide-ranging, forward-looking performers.  The line-up for this year’s COACHELLA includes Paul McCartney, The Killers, The Cure, Morrissey, Franz Ferdinand, M.I.A., My Bloody Valentine, Leonard Cohen, The Chemical Brothers, Conor Oberst and the Mystic Valley Band, Thievery Corporation, Yeah Yeah Yeahs, Devendra Banhart, Etienne De Crecy and more than 125 acts for the annual festival, set for April 17, 18 and 19 at the Empire Polo Field in Indio, CA.


Posted by Sasha Bergstrom-Katz on 4/7/09






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