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Public Art Project MARK-IT to Launch at New Museum's IDEAS CITY (4 May 2013)

(Source: Email)


New-York based artist, Esmeralda Kosmatopoulos' work is driven by her desire to locate herself and trace the boundaries of her persona - physical or virtual.

Multi-disciplinary artist Esmeralda Kosmatopoulos announces the launch of her latest participatory art project, MARK-IT, and the premiere of a related dance performance work connected to MARK-IT, choreographed by artist Gabrielle O. Mertz at the New Museum’s IDEAS CITY Festival on May 4th.

MARK-IT is an app-based collective experience inviting New Yorkers to collaborate in the making of a digital artwork. Using their movements throughout the 5 boroughs, participants create a virtual drawing at the scale of the city. After participants download the app on their phones and choose a color, their daily voyages in New York’s urban landscape are plotted on a virtual city map. The map is not visible; the various lines are drawn across a white canvas, forming an evolving, organic matrix of overlapping lines.


The ever-evolving masterpiece is visible to the public online in real-time.

At the end of the project, each participant receives a numbered edition of the final drawing as co-creator of the artwork. The free app is available for download on the Apple and Android app stores.


The MARK-IT project will launch at the New Museum’s Ideas City Festival on May 4th and will also feature the premiere of Horizontal Museum, a connected, live performance work created by artist Gabrielle O. Mertz. Performers will join the MARK-IT project and with their movements, create a virtual drawing of the New Museum’s iconic architecture within the grid of the Lower East Side and around the Museum site. Festival attendees will be invited to participate in the performance by downloading the app and following a map of the choreographic pattern. 


After New York, MARK-IT will travel to multiple cities around the world, allowing people to draw portraits of their respective cities. The project will close with a gallery show of the app-created drawings in Fall 2014.


MARK-IT will launch at the New Museum’s Ideas City Festival on Saturday May 4th. The live performance of Horizontal Museum will begin at 2 pm, with general festival activities occurring from 11 am-6 pm.


For more information, click here.

(Video: Courtesy of the artist and MARK-IT)

Posted by Abhilasha Singh on 5/3/13 | tags: performance

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