RUNE BOUTIQUE World Debut Party
Roots of Kawaii
Featuring 6%DOKIDOKI and MEDICOM TOY
Opening Night Public Event: Friday, December 9, 2011 8pm-12am
Pop-Up Shop: December 9, 2011 – January 9, 2012
Royal/T, Culver City, CA
8910 Washington Blvd
Culver City, CA 90232
Launching a new chapter in Japan’s iconic Kawaii movement, Friday, December 9, 2011 marks the world debut of RUNE BOUTIQUE at Royal/T in Culver City. A passport to Japanese pop culture and beyond, RUNE BOUTIQUE’s World Debut Party will immerse guests in a multi-faceted experience, celebrating the roots of Kawaii alongside luminaries from Japan’s art, fashion and music worlds.
RUNE BOUTIQUE represents the new, cutting edge brand collaboration from renowned creative director and fashion designer Sebastian Masuda of 6%DOKIDOKI and the late Japanese illustrator Rune Naito. Considered the father of Japan’s Kawaii movement, Naito’s cute, feminine imagery set the direction for a global trend that would inspire generations of art, music, fashion and cuisine to come.
Four key visual elements and themes from Rune Naito’s original artwork—Candy, Drugs, Beauty, and Savon — have been reinterpreted by Sebastian Masuda and infused with his signature creative direction and dreamy girl imagery, featuring models from Harajuku’s street fashion movement: Yuka, Kyary Pamyu Pamyu, Shiho Takechi, and Fumiko Aoyagi. Masuda’s newly envisioned campaign will be unveiled at the event and featured on limited-edition merchandise as well as throughout Royal/T’s décor.
For the historic occasion, Royal/T’s 10,000 square foot Japanese-inspired exhibition space will be transformed into a Kawaii-esque wonderland of delights, and the evening will feature:
· Exhibition of original artwork by Rune Naito
· 6%DOKIDOKI’s first US fashion show featuring Kyary Pamyu Pamyu
· RUNE BOUTIQUE fashion contest
· Pop-up retail shop filled with limited-edition merchandise: cosmetics, sundries, accessories and apparel
· Advance release of original MEDICOM TOY x RUNE BOUTIQUE products
· Surprise fan service/gift give away
· Kyary Pamyu Pamyu Live Performance (TBA)
· Themed photo booth
· Food trucks
Following RUNE BOUTIQUE’s launch event, the exhibition and pop-up retail space will be open from December 9, 2011 through January 9, 2012. Presented in association with The Consulate General of Japan, The Japan Foudation, Los Angeles and Bubble Punch, the event is free and open to the public. For more information, please visit www.runeboutique.com.