Fountain was founded in 2006 as an attempt to leverage support for smaller independent galleries to gain access to larger collectors and critics. Since its inception Fountain has held 3 exhibitions in New York, One in Chicago and is preparing for its Fourth exhibition in Miami.
Typically Fountain takes place at a large warehouse venue in close proximity to other art fairs such as The Armory or Art Basel Miami Beach. Participating galleries receive 500 – 1400 square foot booths as exhibition space and are given several days to prepare installations not usually found in an art fair.