The gallery’s first European location is an 18th-century Georgian townhouse on 24 Grafton Street in the heart of Mayfair, the city’s historic fine arts neighborhood. The London gallery is under the direction of Angela Choon, a director at David Zwirner since 1994 and a partner since 2004.
The new address in the center of the European art world comes with an illustrious history, having been home to several prominent residents, including Lord Robert Cecil, the 3rd Marquess of Salisbury, who was twice Prime Minister of Britain (1885-1892 and 1895-1902). In 1909, Helena Rubinstein opened her first spa and beauty clinic at the address, selling products by her eponymous luxury cosmetics brand until 1958. Most recently, the site housed a private bank. After a renovation overseen by Selldorf Architects, the building opens up to almost 10,000 square feet throughout five floors, with main exhibition spaces on three levels.