Darbyshire will redesign the ticket tent to simulate the design of a popular mobile phone concept store. Fully functional as the box office, it will also include a number of the functionless devices often used by the creators of such concept stores and the subversion of what we consider classic store design concepts. The project examines how an audience with varying levels of familiarity with commercial design, reacts to the displaced design conventions employed within the structure.
Matthew Darbyshire (b.1977) is a British artist based in London. Recent solo projects include ‘Elis’, Herald Street, London (2010), ‘Funhouse’, Hayward Gallery Project Space, London (2009) and ‘Blades House’, Gasworks, London (2008). Group shows include ‘Newspeak’, Saatchi Gallery, London (2010), ‘Monument For Study’, Herald Street, London (2009) and ‘Altermodern Tate Triennial’, Tate Britain, London (2009). Matthew is also taking part in ‘The British Art Show 7’ which opens in October 2010 at Nottingham Contemporary.
Frieze Projects is a programme of artists’ commissions realised annually at Frieze Art Fair. In 2010 it is curated by Sarah McCrory and includes includes nine specially commissioned projects as well as the Cartier Award and collaborations with our 2010 EU partner institution Vector Association (Romania).
Those commissioned to create site-specific work for Frieze Art Fair 2010 are: Ei Arakawa and Karl Holmqvist, Spartacus Chetwynd, Matthew Darbyshire, Shannon Ebner and Dexter Sinister, Gabriel Kuri, Shahryar Nashat, Nick Relph, Annika Ström and Jeffrey Vallance.
Download a copy of the 2010 Frieze Projects’ flyer here: Projects 2010