Frieze is pleased to announce the introduction of a new section for galleries at Frieze London 2014. Live will be dedicated to ambitious participatory works and is open to applications from galleries with an existing programme of exhibitions. Frieze London 2014 will take place 16–19 October 2014, and is sponsored by Deutsche Bank for the eleventh consecutive year.
Live will give galleries the opportunity to realize works that create moments of interruption or immersion within the fair’s environment. Applications that are selected to be realized in the new section will benefit from no stand rental fee. Proposals will be welcomed that include interactive installations, architectural interventions, timed or durational performances or interdisci- plinary projects. Also encouraged are applications that transform the usual spaces of the fairs, taking place in cafes, corridors, public squares or the auditorium. Joint proposals between galleries are permitted.
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Excerpt from 'Frieze London 2014: Live Section Announced' posted on Frieze London. Found here http://friezelondon.com/press/releases/frieze-london-live-section-announced
(Image: Courtesy Frieze)