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Special Edition: Frieze London #2
by ArtSlant Team


Time-based media during Frieze week, by Marianne Templeton

Frieze Art Fair is one of those places—like supermarkets, or the Internet—where it's possible to feel that time is passing both too slowly and too quickly.

All those bright lights, long aisles and white surfaces certainly don't help. One does one's best to take everything in, but after a certain period the eyes and brain begin to protect themselves against the sensory deluge by refusing to allow anything but the most impactful work past the short-term memory barrier. Generally, this is also the point at which it becomes tempting to allow one's smartphone camera to take over the viewing process: collect the evidence while in the field, and formulate judgements later, from the relative comfort of the cafe, or the real comfort of one's living room.

The sort of drive-by viewing experience engendered by art fairs is unsatisfying, and perhaps best balanced out by a different type of spectatorship: the kind required to engage with time-based media, for instance. There's nothing quite like thirty minutes of psychedelic video art to restore concentration. Plus, you often get to sit down, something greatly appreciated after a day roaming the fair...

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Moniker and The Other Art Fair with Charlotte Jansen

When you walk past the kilometer of curry joints on Brick Lane, or contemplate the compulsive repetitiveness of London’s high street stores, it’s perpetually perplexing: how do all those retailers selling the exact same products at the exact same rates survive side by side? It’s the corollary of the consumer market, of course: supply and demand.

By the same token, Frieze London has propagated a flux of consumer art fairs, therefore we must only assume there is a market as such. Satellite fairs have popped up around the city because people are coming.

That’s the eternal conundrum in evaluating these fairs, as really they’re nothing more than trade shows for buyers, and at best, directories for curators and artists. Yet here we are again, and we can’t ignore this epic bombardment of saleable art over four days in mid October, staunchly cynical as we might be.

This year at least to make negotiating the endless events a little easier, two of the most prominent alternative art fairs, Moniker and The Other Art Fair, share the same venue, at the Truman Brewery, the eleven-acre site of warehouses, bars and shops synonymous with East London...

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Deedee Cheriel; Courtesy Coates & Scarry, at Moniker Art Fair.

Lauren Baker; Courtesy of Hang-Up Gallery, at Moniker Art Fair.

Delphine Lebourgeois, Army, 2011, Giclee print on 310 gsm archival etching paper, 57 x 72.5 cm; At The Other Art Fair.

Hanna ten Doornkaat, drawing, burn marks, ink, biro, marker pens, paper, 71 cm x 91 cm; at The Other Art Fair.



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Posted by ArtSlant Team on 10/21/13

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