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Frieze London
Regent's Park, London, United Kingdom
October 19, 2010 - October 19, 2010

Frame 2010
by Alex Field





Like a cuppa after a busy day, Frame is the antidote to the rest of Frieze.  It is designed to showcase the work of young, individual artists in a space large enough for them to create something more exciting than the one or two smaller pieces they would be afforded by the more established gallery stands.  None of the galleries are more than six years old, and, similarly, the gallery crowd is noticeably younger as you move away from the main fair.  Gone are the gallery girls who look through you as you are clearly not going to buy anything, and in their place are smiling, helpful people who are clearly enjoying their time there.  These are the galleries who print out information about their artists, the assumption being that the majority are young and most likely unheard of.  I learnt more about these artists than I did in any other section, and it was the more enjoyable for it.

Two galleries stood out for me; Gentili Apri and MOT International.  The latter was showcasing World Community Grid Water Features by Daniel Keller and Nik Kosmas’ AIDS-3D, a series of nine household water fountains that each power energy-efficient mini computers that then pump the energy that would otherwise be wasted by the computers’ idleness into the World Community Grid, a project that helps a variety of good causes through the donation of computer power.  Blending technology, domesticity and art, AIDS-3D’s piece highlights the amount of energy we waste without even realising, but with a focus on positive action rather than judgement.

MOT International, in contrast, presented a small room filled to the brim with video installations and naive paintings by the artist Laure Prouvost.  Usually a video artist, Prouvost designed this space to allow the viewer to experience how it might feel to be inside one of her film works.  A more thorough knowledge of her films would be needed in order for the concept to be fully realised, but Prouvost does succeed in bombarding the viewer with visual stimuli, which seems to be the intention of her film pieces too.  It is a cramped, over-stuffed space, very much reminiscent of the Royal Academy’s Summer Exhibition, only much smaller and under the influence of hallucinatory drugs. 

Walking through Frame you are filled with hope for the next generation of artists.  None of the works on display are particularly sophisticated, but there is such an atmosphere of fun and silliness and being glad to be at Frieze amongst all the established artists and galleries that you cannot help but want these artists to be given their chance to succeed.  Fingers crossed that when they eventually move to the other side of Frieze they don’t lose this incredible enthusiasm. 

-- Alex Field

All images courtesy Frieze Art Fair   

Posted by Alex Field on 10/20/10

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