PSFAF is strategically scheduled over the popular President’s Day weekend ( Feb, 15-17) traditionally one of the most highly populated weekends of the year in the region. The Coachella Valley explodes in population from 400,000 permanent residents to over 800,000 during this prime time 3 day weekend. Additionally, thousands of design lovers, interior designs and architects will already be planning their visit to the Convention Center as the fun and well attended 13th Modernism Show and Sales is held in the adjacent exhibit hall. It’s a rare opportunity for the region’s second-home owners, art loving snowbirds, and weekend visitors to experience not only modernism design- but the very best in post-war and contemporary art. The Palm Springs Fine Art Fair is the Desert’s largest and widest selection of fine art, ever- with $100 million in art for acquisition, 2,500 important works of art showcased by 50+ renowned galleries from around the world.