The Gallery Activation Program transforms vacant commercial spaces into active galleries; engaging the community, providing opportunities for local artists and attracting visitors.
Each location features different artists and events. The gallery installation process offers limited improvements to participating locations including cleaning, painting, wall repairs, etc. Exhibitions and events allow potential tenants and buyers to access the rent ready spaces in a stylish atmosphere.
Surrounding businesses benefit from increased foot traffic. Diverse activities give patrons the opportunity to enjoy the gallery and then explore more of Downtown Long Beach. Gallery events are geared to attract a wide demographic and foster a walkable city core.
Surrounding residents are offered an amenity of "Downtown Living". The Gallery Activation Program provides a cultural resource and venue available for community and private events.