From the collaborative minds of award winning jewelry designer Claudia Endler, Renwick Oden with Carl Smith and Melynda Eccles, of Telemachus Studio architects, forms the inspiration and vision of Cero. “Cero”, the Spanish word for “zero”, suggests that it is the blank slate which exhibits a variety of visual mediums with an emphasis on contemporary art, architecture and design.
Cero Space together occupies part of the 1904 Edison Electric Company No. 3 Plant which was the largest of Edison’s steam plants at that time. This brick-and-reinforced concrete building was designed by John Parkinson, who also designed other historical buildings in Los Angeles among them the Los Angeles Athletic Club. The building was later absorbed into the property of the Pabst Blue Ribbon Brewery.
The building is now part of the Brewery Arts Complex which was bought and converted into artist studios in the 1980’s. Telemachus Studio designed the interior of Cero Space with a contemporary clean urban design complimenting and contrasting the historical industrial space. Many of the features and existing beams are incorporated into the design paying homage to the past.