THE FINLEY is an experiment in everyday, lay looking.
It is optimistically curious about new contexts for serious art.
It relocates art viewing to a specifically in-between private-public communal space.
It commits to locality.
It re-scrambles art viewing demographics.
Its proposition cites as support Lozano's idea to have a show and just invite her neighbors.
THE FINLEY is about durations of several sorts:
the thinking time of pedestrian transit;
the one-more-drop-in-the-bucket time of perceptual percolation;
the extended time of looking at something, like art, daily over the course of a month;
the habituating but perhaps detached experience of living with art (in a sense) but not owning it;
and the questionable duration of the life of a gallery, whatever that is.
THE FINLEY is not a commercial gallery. It is a vista point and sight-seeing platform.
THE FINLEY is open to the private community of tenants living in the Los Feliz Villas apartment building and their guests, but can be conveniently viewed by the public at any time of day or night through its streetfront window, from the designated viewing platform.