Gallery will be open 7-11 7-9pm

Katarzyna Balug

Christopher Reynolds

June 13 – 30, 2009

Opening Reception: Saturday, June 13^th 2009

7-10pm

Phantom Galleries LA

309 Pine Ave.

Long Beach, CA 90802

PhantomGalleriesLA.com

Phantom Galleries LA is pleased to present an installation by Los Angeles-based artists Katarzyna Balug and Christopher Reynolds.

Market examines the experience that occurs prior to food consumption. The decision about what to eat is influenced by marketing and package design in gourmet and budget stores alike. Balug and Reynolds observed that these design patterns tend to direct our attention away from what is actually inside the box. In response, they developed an installation that reflects patterns found in both consumer markets. Located in Downtown Long Beach, this storefront plays the role of both a gallery exhibition and an everyday shopping environment. The interactive installation includes posters of photographed products, hand-drawn prints, paintings, and a book series, which all narrate this experience of consumption.

         Market is inspired partly by Alan Watts' essay "Murder in the Kitchen", which describes the contemporary tendency to so ritualistically anticipate the future that the present passes by unnoticed. Balug and Reynolds react with a reference to our contemporary relationship with food, examining the proposition that the anticipation of the meal is better than the meal itself.         

The exhibition will be on view from June 13th through June 30th 2009.  Please contact the Gallery for hours as they are subject to change.  Private viewing available by appointment.

For further information and images please contact Christopher Reynolds at 949.887.4065 or crey01@aol.com.

Partners                                                                                                                         "The Long Beach Redevelopment Agency is proud to partner with Phantom Galleries LA, not only to revive empty storefronts along our major corridors, but also to showcase the arts and build a sense of community and culture in our Downtown," said Craig Beck, Executive Director of the Long Beach Redevelopment Agency. LongBeachRDA.org

About Phantom Galleries LA

Phantom Galleries LA is a Los Angeles County based organization that transforms properties in transition into 24/7 public art galleries. Each installation is a unique relationship between the participating artist, curator, and property owner. Local arts organizations, galleries, independent curators and artists curate exhibits. www.PhantomGalleriesLA.com