MOCA presents Cinema Vezzoli, an exhibition highlighting artist Francesco Vezzoli's mastery in deconstructing the vocabulary of filmmaking and in analyzing how celebrity-driven culture influences art and the public imagination. As part of the exhibition the Milan-based artist will debut a new work created especially for the exhibition. Cinema Vezzoli is part of The Trinity, a series presented at three international institutions - the National Museum of XXI Century Arts (MAXXI) in Rome, MOCA, and MoMA PS1 - that explores and presents the diverse and fundamental aspects of the artist's work and development. Cinema Vezzoli is organized by MOCA Senior Curator Alma Ruiz. The presenting sponsor of the exhibition is yoox.com, the world's leading lifestyle e-store for multi-brand fashion, design and art.
From the outset of his career, Vezzoli has investigated the power of the media, film and television. His work is a combination of high and popular culture, which includes the appropriation of diverse formats utilized in the world of mass communication in video and performance. Vezzoli has collaborated with international film and TV stars including Helmut Berger in a re-reading of an episode from the soap opera Dynasty (The Kiss (Let's Play Dynasty), 2000); Helen Mirren, Milla Jovovich, Courtney Love and others in a spoof trailer (Trailer for a Remake of Gore Vidal's Caligula, 2005); Sharon Stone and Bernard-Henri Levy in a parody presidential campaign ad (Democrazy, 2007); Cate Blanchett, Peter Sarsgaard, and others in a remake of Luigi Pirandello's famous play (Right You Are (If You Think You Are), 2007); and Eva Mendes in a rereading of La Dolce Vita (Jeu de Paume, Je t'aime! (Advertisement for an Exhibition That Will Never Open), 2009). Cinema Vezzoli outlines how Vezzoli plays with the world of classic European cinema and contemporary Hollywood stardom as a mirror to today's obsession with fame, politics and the public exposure of private lives.
Cinema Vezzoli is presented by yoox.com
Generous support is provided by Anonymous.
Additional support is provided by Marion Hauff, Munich, Galleria Franco Noero, Torino, and Mack Sennett Studios.
In-kind media support is provided by KCRW 89.9 FM, and Los Angeles magazine.