On Friday, April 12, 2013 Impossible, the European maker of analogue instant film, is coming to Los Angeles. The company will create a 'pop-up' space in Urban Outfitters’ Space 15 Twenty in Hollywood for three days of exhibitions, workshops, demonstrations and sales as part of The Lucie Foundation’s “Month of Photography Los Angeles” (MOPLA).
The focal point of Impossible Pop-Up @ Space 15 Twenty is an exhibition entitled “New Frontiers” featuring works by California-based Impossible film photographers Adam Goldberg, Toby Hancock, Bradley Johnson, Brandon Long, Clay Lipsky, Justin Molina, Jessica Reinhardt, Susan Sabo, and Laura Alice Watt. These artists were pioneers when it came to using the earliest types of Impossible-made analog instant film, which challenged the technical and imaginative capabilities of the user.
Impossible will also be running local versions of the workshops and photowalks the company first introduced in New York. On Saturday, the Impossible Instant Film 101 Workshop addresses the ins and outs of using the world’s most popular and plentiful Polaroid cameras along with Impossible’s latest color film, PX 680. Saturday night’s free Hollywood Nights Photowalk, led by L.A. native and Impossible film expert, Toby Hancock, will explore the iconic signs, neons, and lights that make L.A. shine. And Sunday’s Creative Manipulations with Instant Film Workshop delves deeper into techniques for transforming your Impossible photograph by manipulating the emulsion, or lifting it out of its plastic frame.
All three of these events are free of charge.
The weekend wouldn’t be complete without demonstrations from the extended Impossible universe. Saturday afternoon features 8x10 Large Format Demonstration and Portrait Sessions utilizing Impossible’s PQ 8x10 Silver Shade instant film. Photographs made on this innovative new instant film offer a clarity and a warmth that can only be attained by chemistry rather than digital imagery. Pre-registration and payment is required for these sessions.
At regular intervals throughout the weekend, Impossible will be showing off an early prototype of their latest invention, the Instant Lab, which turns pixels on an iPhone screen into real Impossible instant photographs. The Instant Lab made a major splash last fall with a successful $560,000 Kickstarter campaign and press from all over the globe converged on Impossible’s booth at Photokina to catch a glimpse of the prototype device. LA backers and fans are encouraged to stop by and see watch it in action.
For further details, schedule, registration instructions and more, visit: http://bit.ly/ZwB2UQ