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Los Angeles

LEADAPRON

Exhibition Detail
POLAROID HOTEL by Patrick Hoelck | Book Release
Curated by: LEADAPRON, OHWOW
8445 Melrose Place
Los Angeles, CA 90069


April 21st, 2011 9:00 PM - 11:00 PM
 
Polaroid Hotel, PATRICK HOELCKPATRICK HOELCK, Polaroid Hotel, book
Show Me 2, PATRICK HOELCKPATRICK HOELCK, Show Me 2,
2006, polaroid photography, 4.25'' x 3''
© Patrick Hoelck
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> QUICK FACTS
EVENT TYPE:  
Other
WEBSITE:  
http://www.leadapron.net
NEIGHBORHOOD:  
west hollywood/b.h.
EMAIL:  
joshua@leadapron.net
PHONE:  
323-782-1888
OPEN HOURS:  
10 to 7 Mon. - Fri. / 12 to 5 Saturday
TAGS:  
photography, graffiti/street-art, pop, realism
COST:  
free
> DESCRIPTION

LOS ANGELES - OHWOW and LEADAPRON are pleased to host the book release and book signing event for Patrick Hoelck's POLAROID HOTEL.

Press, flash, picture. Simple. Then wait. And wait. And wait some more. The anticipation to see what you have captured is a thrill that has been lost with modern technology. In a world full of instant there have been unfortunate casualties. Polaroid instant film was almost one of them. It's not just the nostalgia that makes Polaroids alluring. It's the unpredictability. You never know if you're going to end up with a masterpiece or a disaster but it really doesn't matter, it's yours.

In POLAROID HOTEL, Hoelck pays tribute to the art of Polaroid photography with a book of images that capture intimate moments of his life and career throughout 17 years, showing that just because Polaroid has aged it hasn't lost its appeal.

"Hoelck's images seem at first to be random, thrown together, an accidental assemblage, but they provide a narrative of our cultural landscape, a series on contemporary urban life." - Gisela Getty

Patrick Hoelck is an American contemporary photographer and director. This is Hoelck's second publication following his first book Tar, that is now out of print and considered a classic. Hoelck has shot major editorial, fashion and advertising campaigns and recently made his feature film directorial debut with Mercy, winning Best Director and Best Film in the Savannah Film Festival amongst other honors.

 


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