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The Museum of Contemporary Art\, Los Angeles presents t he first Los Angeles museum exhibition of the work of graphic designer Stef an Sagmeister. The exhibition Stefan Sagmeister The Happy Show< /strong> follows presentations at the Institute of Contemporary Art\, University of Pennsylvania (April 4-August 12\, 2012) and the Design Exchan ge in Toronto (January 9-March 3\, 2013)\, and will open at MOCA Pacific De sign Center on March 20-June 9\, 2013. Sagmeister not only tests the bounda ry between art and design\, but often transgesses it through his imaginativ e implementation of typography. The Happy Show\, a thematic exhibi tion of film\, print\, infographics\, sculpture\, and interactive installat ions offers visitors the experience of walking into the designer's mind as he attempts to increase his happiness via mediation\, cognitive therapy\, a nd mood-altering pharmaceuticals.

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Centered around the designer's ten-yea r exploration of happiness\, this exhibition presents typographic investiga tions of a series of maxims\, or rules to live by\, originally culled from Sagmeister's diary\, manifested in a variety of imaginative and interactive forms. To contextualize the maxims that appear throughout the exhibition\, Sagmeister has gathered the social data of Harvard psychologists Daniel Gi lbert and Steven Pinker\, psychologist Jonathan Haidt\, anthropologist Dona ld Symons\, and several prominent historians. In addition to individual wor ks\, some of which have been custom-made for this exhibition\, The Happ y Show includes a personal narrative\, as Sagmeister's individual expe rience is portrayed beside social data detailing the role of age\, gender\, race\, money\, and other factors that determine happiness. A 12-minute seg ment of the Having Guts\, a feature length exploration of whether it is possible to train the mind the way we train the body\, will also be o n view.

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Stefan Sagmeister (b. 1962 Bregenz\, Austr ia\; lives New York) is a designer who blends typography and imagery in str iking\, fresh\, ambitious\, and unsettling ways. Having influenced the cult ure of design over the past decade\, he is perhaps best known for his album covers for Talking Heads\, Lou Reed\, OK Go\, and The Rolling Stones\, to name only a few\, as well as innovative campaigns\, for companies like Levi s\, that have entered the public consciousness.

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Stefan Sagmeister Th e Happy Show is organized by the Institute of Contemporary Art\, Unive rsity of Pennsylvania.

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The exhibition is curated by Claudia Gould\, the Helen Goldsmith Menschel Director\, The Jewish Museum\, New York.

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Genero us support for MOCA Pacific Design Center is provided by Charles S. Cohen.< /span>

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ICA is grateful for primary sponsorship from The Pew Center for Arts and Heritage through the Philadelphia Exhibitions Initiative. Additional fundi ng has been provided by ICA's Leadership Circle. ICA is also grateful to Th e Chodorow Exhibition Initiative Fund for support of the exhibition's tour. We are grateful for the support of The Horace W. Goldsmith Foundation\; Th e Dietrich Foundation\, Inc.\; the Overseers Board for the Institute of Con temporary Art\; friends and members of ICA\; and the University of Pennsylv ania. General operating support provided\, in part\, by the Philadelphia Cu ltural Fund. ICA receives state arts funding support through a grant from t he Pennsylvania Council on the Arts\, a state agency funded by the Commonwe alth of Pennsylvania and the National Endowment for the Arts\, a federal ag ency. ICA acknowledges Le Meridien Philadelphia as our official Unlock Art partner hotel.

DTEND:20130609 DTSTAMP:20141124T025733 DTSTART:20130320 GEO:34.0931603;-118.3783347 LOCATION:MOCA Pacific Design Center\,8687 Melrose Ave. Design Plaza G102\nW est Hollywood\, CA 90069 SEQUENCE:0 SUMMARY:The Happy Show\, Stefan Sagmeister UID:261124 END:VEVENT BEGIN:VEVENT DTEND:20130320T170000 DTSTAMP:20141124T025733 DTSTART:20130320T110000 GEO:34.0931603;-118.3783347 LOCATION:MOCA Pacific Design Center\,8687 Melrose Ave. Design Plaza G102\nW est Hollywood\, CA 90069 SEQUENCE:0 SUMMARY:The Happy Show\, Stefan Sagmeister UID:261125 END:VEVENT END:VCALENDAR