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Guillermo Bert: Encoded Textiles explores the latest generation of bar codes (QR codes)\, their capacity to hold 200 times more informatio n than traditional bar codes\, and the graphic similarities between the bar codes and the textiles of the indigenous peoples of the Americas. A Los An geles-based artist who was born in Chile\, Bert uses high-tech software and industrial processes to transcribe the stories\, poems\, and narratives of six influential leaders of indigenous communities into QR codes\, which ar e then re-created into tapestries by weavers from those communities. Click here to view these QR codes and read their embedded text.
 
The exhibition examines technology\, language\, cultural heritage\, and capitalism seeking to open a dialogue about the eff ects of globalization on the world’s indigenous population. Bert’s innovati ve use of an advanced technology is to record the history of a marginalized culture\, so that these stories do not fade away.  The tapestries from the se communities are traditionally filled with symbols and images with meanin g\, but have not included full stories such as the ones preserved and archi ved as part of Encoded Textiles. Inspired by the bar code ’s universality\, Bert translates political\, religious\, social\, and arti stic entities into patterns of elongated vertical bands woven into tapestri es. The tapestries are created with natural wool and dyes that are either m ade\, bought or traded locally\, using different sized threads\, stitching techniques and distinctive colors.

Guillermo Bert was born in Chile in 1959\, studied art at the Catholic University of Santiago and then relocated to reside in Los Angele s. For the past two decades his art has been widely exhibited and collected by numerous museums in the United States and South America. Bert was Art D irector for the Los Angeles Times for five years and taught mixed media art at Art Center School of Design in Pasadena\, California (2000–200 5).

This exhibition is supported by Orrin Addis\, Karen and Ted Coyne\, Michael Weber\, Carrie Ad rian\, and the PMCA Board of Directors.

DTEND:20130224 DTSTAMP:20141219T181300 DTSTART:20121028 GEO:34.1471726;-118.1399628 LOCATION:Pasadena Museum of California Art (PMCA)\,490 East Union Street \n Pasadena\, CA 91101 SEQUENCE:0 SUMMARY:Encoded Textiles\, Guillermo Bert UID:259497 END:VEVENT END:VCALENDAR