Mary Virginia Swanson makes it her goal to help guide photographers towards the strengths in their work and to identify appreciative audiences for their prints, exhibitions, editorial and licensing placement. Swanson has a diverse professional background, having coordinated educational, publication and exhibition programs for a wide range of institutions and businesses in our field.
Swanson is considered an expert in the area of marketing and licensing fine art. It was during her tenure heading special projects at Magnum Photos, that she recognized the opportunities for artists to develop second markets for their work and in 1991 she founded SWANSTOCK, an innovative agency that managed licensing rights for fine art photographers. She left the company in 1999 to return to teaching and writing projects, reaching more artists in this capacity than when she was an agent for a limited number of artists.
Swanson currently works with photographers as a marketing consultant, and is a sought-after portfolio reviewer at events such as Review Santa Fe, Review LA, FotoFest (Houston) and Lens Culture FotoFest Paris, PhotoNOLA, Palm Springs Photo Festival and Photolucida, among others.
Swanson also consults with business and agencies in our industry, assisting in their awareness of contemporary photography.
Her seminars, workshops and public lectures on the subject of marketing opportunities have aided countless photographers in moving their careers to the next level. After many years of teaching marketing workshops all over the US, Swanson now coordinates a limited number of short seminars herself, partnering with non-profit organizations to drive membership and enrich dialogue in their community. As a part of this partnership, She offers a discounted one-time, one-hour consultation at for members of host organizations who register for her seminar. Check “MVS On The Road” to learn when Ms. Swanson is coming to your town.