Violeta Moreno is a Santa Monica native artist who is noted for her bold use of harmonic color. Her mother was her first drawing teacher, instructing her how to draw basic human faces and flowers. As a child Moreno was shy, often retreating into solitude to draw, finding art was a sanctuary. She began to paint at the age of 16, and sold her first oil painting for $100.
While living in North Carolina, Moreno served as Art Curator and Exhibiting Artist for the Microcosm Gallery at Cosmos Café, exhibited work at Spirit Square, the Art Institute of Charlotte and the McColl Center for Visual Art. She frequently displayed her paintings in the art spaces of NoDa, Charlotte’s North Davidson Arts District, and took a train to exhibit work at the Ward-Nasse Gallery in the Soho district of New York City in 2004.
Moreno decided to return to California, where she displayed paintings at McGinty’s Gallery at the End of the World in Altadena. In 2008, she exhibited her first west-coast solo show, “Hearing Color”, at the Coffee Gallery, with a theme that synchronized art and music. Moreno donated her artwork to the Plaza de La Raza’s 2008 Art Auction in Los Angeles, and displayed her paintings at Kolor Boutique in Chinatown in 2009. She donates portions of her art to California Rural Legal Assistance (CRLA) each year since 2008. Moreno’s most recent work, impressionistic self-portraits, flowers, and figurative subjects, center on vivid hues and vibrant strokes; currently, she is orchestrating themes involved with music, light and color.
Allowing my intuition to be the guide, I listen to how I feel toward a color and the paint. I see the paint as having a life of its own. I do not like to plan too much, as it can censor spontaneous creativity. When completely involved in the creation of a work, I almost become one with the paint. There comes a point in the process when I cease to think and try to paint, and I am only being, losing myself in the effortless action of painting. I am only an instrument, fine tuning my ear to do more than just listen to what I hear. Painting is a way of quieting my thoughts and opening my heart to let the voice within speak.