Hello, I am Fine Art Photographer Elizabeth Terry, the Social Media and Marketing VISTA at World Cares Center (WCC). VISTA is a national service program designed to fight poverty by building the capacity of nonprofit organizations and local government agencies.
WCC was founded in the aftermath of the attacks of September 11, 2001, and fosters disaster preparedness, and community development worldwide. Throughout its thirteen years of community service, WCC has provided assistance to responders, volunteers, and survivors affected by 9/11 and other disasters, and continues to guide all levels within communities to respond effectively and collaboratively in the face of disasters. This "whole of community" inclusive approach leads to a more resilient recovery.
My primary role is to develop World Cares Center’s social media and marketing strategy, with a primary focus on Superstorm Sandy recovery efforts that ensures the highest quality and consistency of social media and marketing materials. Essential duties and responsibilities: 1) creating and maintaining a comprehensive social media database and press lists in Salesforce, by merging and updating existing information, 2) collecting and editing all relevant information including a diverse set of media content from the field, 3) updating and maintaining a Standardized Operating Procedure for appropriate social media, and 4) driving successful social media implementation by keeping up-to-date online relationships.
As a Social Media and Marketing VISTA, my activity will help build WCC’s capacity by providing tech-savvy social media and other critical marketing assistance to residents throughout the five boroughs affected by Superstorm Sandy, specifically those in low-income areas to allow them to rebound and become self-sufficient.