This week you'll find an informational article on Vanity Galleries in your Weekly Member News (which you find by clicking MY PAGE).
I wanted to post it in the forums as well to see if any of you have had experiences with vanity galleries that you'd like to share. Have you had a good or a bad experience? Have any of you been approached by a vanity gallery or sent in a portfolio in for review? We'd love to hear your story.
>WHAT ARE VANITY GALLERIES?
Vanity galleries exist all over the world. Essentially they are galleries that rent space to artists so they can mount exhibitions.
While vanity galleries (sometimes called rental galleries) are generally known as such by the people on the inside of any given local art scene, and curators and critics do not pay attention to these shows, vanity galleries do provide opportunities for artists to develop a body of work for show within a deadline. This pressure can often kick-start an artist into a period of high production and critical deision making that is beneficial to their career. As well, if an artist has a good mailing list of friends, family and buyers, an exhibition at a vanity gallery can be an opportunity for those people to see what the artist is currently doing, as well as potentially buy something. Finally, if the vanity gallery has a nice exhibition space, it does allow the artist to photograph their work in a gallery setting, which can add prestige of a kind to an online portfolio.
So there are a number of immediate reasons why an artist may select to show in a vanity gallery.
On the downside, vanity galleries are considered "amateur" spaces, so they do not contribute towards a professional resume. Beware of vanity galleries that charge exorbitant fees, especially if they intend to only "represent" your work online.
There are many ways to begin an exhibition history which will help to build a resume. Some of the other suggestions are to aim for group shows in the professional galleries in town, enter juried shows through respected venues, search gallery websites (especially non-profit spaces) and find ones that accept artist portfolios for consideration or that accept curatorial proposals, or curate a show with a group of artists who pool their resources to rent a space and mount an exhibition. These kinds of activities are seen as common early in an artist's career.
For a first-hand account of one artist's negative experience with a vanity gallery see GYST's blog:
We suggest you read this great article by Edward Winkleman on finding a gallery:
Chicago | Los Angeles | Miami | New York | San Francisco | Santa Fe
Amsterdam | Berlin | Brussels | London | Paris | Toronto | China | India | Worldwide
Copyright © 2006-2013 by ArtSlant, Inc. All images and content remain the © of their rightful owners.