Throughout its history, the museum has always placed particular emphasis on its goal of disseminating the collection with programmes and activities designed to involve every kind of audience in its cultural project. This is still a top priority, as is the goal of satisfying the demands of visitors and collaborators by applying criteria of constant innovation and quality. The museum’s strategy is to achieve a streamlined administrative management, seeking to maximise revenues and control the costs involved in organising an intense programme of cultural activities, as well as to ensure optimum gallery conditions, maintenance of the facilities and high standards for services. Our commitment is to raise the bar of quality in the Spanish cultural arena by implementing transparent, effective and efficient management practices.