De la Serna is recognized internationally for his expertise in New Mexican Spanish Colonial iconography and Spanish and Native American pottery techniques.  His micaceous pots are exquisite dichotomies.  While some expand the boundaries of this delicate clay in execution and concept, they remain fragile and delicate.  His masterful technical ability enhances traditional style and contemporary innovative designs.  The work is sensitive and sensual, refined and magical and it reveals the insightful artistry of the man himself.

"I start from the beginning and use simple techniques, then embellish as needed.  My own pottery has exceeded the norm in size, variation, texture, color and the reduction in firings.  I built upon a family of tradition and brought it into a modern context that suited me.  But on a personal level, it is so much more than that.  The creative process for me is a wonderful thing.  The shaping and scraping and burnishing again and again is a meditative process.  You can't be in a hurry, you can't push it.  When something unexpected occurs, I believe the clay is talking to me.  I listen.  The clay is alive.  It has its own ideas, its own mind.  I have tried to dictate to it but i have learned better.  I view my role with the clay as a partcipant more than someone who controls it."

- Jacobo de la Serna