The on-line project “Witness Your World” is built on its core principle: great art is a witness of society. Therefore, the project is being created on line by participants who are invited to submit their photographs and short text messages to a special web site. Web users have a vote to pick out the best uploaded images and messages so that the latter can be mixed every 100 hours by means of a special algorithm devised by the Leroy Brothers. The best 10 art objects were used for designing the cover of SOS Matrosy (SOS to a Seaman), a new album by the Russian pop group Mumiy Troll. The above works will be put on display at the MMOMA exhibition, which will also comprise unique art photo installations, music and videos by Mumiy Troll. In short, the exhibition at the MMOMA will combine modern art and music.
The Leroy Brothers Agency was founded by three brothers Leroy. Nicholas (b. 1979) and Gregory (b.1975) deal with creative part of a project while their brother Gilles (b.1978) handles presentation of art works around the globe. The Leroy Brothers has been professionally involved in a variety of art projects since 1997. The brothers are among the world’s widely known artists who use cutting-edge technologies and computer graphics. They live and work in Shanghai (China) and Saint-Paul-de-Vence (France).