GENERAL IDEA, formed by AA Bronson, Felix Partz and Jorge Zontal in 1969 worked together as a group until the death of two founding members in 1994.
Since then, AA Bronson has been the caretaker of their legacy and, with that, of a social and media critical oeuvre covering virtually every possible form of artistic expression, which has been shown in numerous major exhibitions. GENERAL IDEA is as topical today as it ever was. In 2006, Kunsthalle Zürich presented a major exhibition of their work, and more recently, in 2011 and 2012 respectively, there have been important retrospectives at Musée d’Art moderne de la Ville de Paris and the Art Gallery of Ontario, Toronto. The current exhibition at the Mai 36 Galerie has been planned to coincide with a show at the Esther Schipper Galerie, Berlin (opening October 11) and has been realized with AA Bronson’s great support. Mai 36 Galerie has been presenting the work of GENERAL IDEA through various exhibitions since 1989.